What not to do
You don’t need to update your website constantly. Updating your site dose not on its own make your SEO any better but updating your website if there’s something wrong with it is always a good idea.
You don’t need to buy backlinks. Buying backlinks is against Google’s Webmaster Guidelines. If they suspect you of doing this, you might get an unnatural links manual action and demote or remove your site from their search results.
Link building
What is link building and why is link building important? Link building is the process of getting other websites to link back to yours. These links are called “backlinks” and act as a signal of trust to search engines like Google, helping your site gain authority and rank higher. In simple terms, effective link building improves visibility, credibility, and your chances of attracting new customers.
Low-quality backlinks include links from forums or other low-authority sites. While they don’t carry the same value as relevant backlinks from authoritative websites, it is still worth linking to your site on your social media profiles. These links can help with initial exposure and traffic, but for effective SEO, the main focus should be on earning links from reputable, industry relevant sites.
How to start getting backlinks? One of the simplest ways to start is by reaching out to anyone you know who has a relevant website and asking if they’d be happy to link to yours. You’ll also have more success if your site includes valuable content such as guides, tips, or resources that genuinely enhances their own content and provides extra value for their audience.
How do you get backlinks? Getting backlinks is very relational, most site owners won’t link to a complete stranger. That’s why building genuine connections with other relevant website owners is so important. A great way to start is through thoughtful email outreach: introduce yourself, share how your content could add value to their audience, and begin building a relationship over time. When people trust you and see the benefit of your content, they’re far more likely to link back to your site.